Geoquest celebrated the finalization of its new brand during a ceremony at the Eiffel Tower.
“Celebrating a milestone in the history of our company, this new name represents more faithfully what we are today: an international, global, industrial and diversified group,” said CEO Vincent Oudin. “This name change materializes a transformation that began more than a decade ago. However, it does not mean that we erase what we have been for the past 60 years. The Terre Armée® brand remains and will continue to designate our reinforced embankment solutions.”
The new name is designed to highlight the company’s expertise in geotechnical engineering and the pursuit of innovative solutions. The name reflects a more coherent name with its diverse solutions, from reinforced structures to geosynthetics and geohazards protective solutions, the company said.
“Geoquest is not a new book, but a new chapter,” Oudin said. “A chapter in which we believe that by embracing change and continuously evolving, we can better serve our clients and contribute to addressing the challenges of today’s world. Geoquest is more than a name; it is a promise of excellence, innovation, surpassing and unwavering support to you, our clients and partners.”
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